Now a day’s many companies manufacture the same kind of products by mass production and sell them at lowest prices. This results competition between the companies. In this competitive situation the companies have to make the customer to accept their products. For this, the companies carry out a number of activities. These activities are known as marketing activities. Marketing is a human activity which satisfies the needs of the customer and sells products or service to them. Marketing includes some of the policies, techniques and methods necessary for selling. Without marketing function products and services cannot be sold.
The following are the functions of the marketing department. Like market research, sales forecasting, advertising, sales promotion, selling, packing, after sales service. Depending upon these functions the marketing management works. Marketing management is the planning implementation, coordination and control of business activities to supply goods and service as per customer’s stratification. In the modern marketing management all the activities are focused towards consumers.
